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Diverse Approaches To Sustainability In Fashion Using Technology

A talk by Olga Johnston Antonova Sustainable Fashion & Styling Consulting & Education, Ecostyle360

Speaker expertise

Sustainable Fashion Consultant & Educator Circular Fashion Russia, Founder Visiting Lecturer: Moscow University of Technology and Design, Cluj-Napoca University of Art & Design (Romania) Journalist, Russia, RBK, Tass, Plus1. Global Sustainable Fashion Week, Budapest, Hungary, Board Member & Regional Director: Russia & CIS Motivational Speaker & Panelist, sustainability, fashion, women empowerment conferences Creative Director, "Driving Sustainability", Sustainable Fashion Show, VW Drive, Berlin

What does "sustainability" actually mean in fashion? Are we talking merely about the "elimination of environmental negatives" or are we actually talking about the "creation of brand new positives" both for the wearer, the producer and the environment? Where do fashion, technology and sustainability intersect? Why sustainability and circularity are the future of EVERY fashion brand and business model, not just those positioning themselves as "socially responsible"? What can wearable tech companies do to improve their authentic / genuine sustainability credentials and learn from existing practices in the fashion industry?

We are not going to brain dump you with oodles of information but we are going to give you valuable food for thought in order to help you to address these issues in your specific business, country, market segment, etc. Our objective with this session is not to tell you what to think but to show you how to think. In this respect the content of this session is as much about asking the right questions as it is about finding the right answers.! See you there! We will of course close off the session with an open Q&A.

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